Gabriela Ramalho
Curious by nature. Copywriter because at least someone’s gotta have something nice to say. Storyteller who writes books and then keeps suspiciously quiet about them. Creative Lead as my taste is a little funny, and apparently that's the point.
(but everyone calls me Gabi)
I'm a creative of the curious type. I guess it was just the natural course for me, being moved by that feeling of wanting to learn more and try new things. Don't believe me?
Favourite subject was Physics. Got a $50 internship at 15, working at a small agency back in my hometown creating signage and banners for local shops. Studied Advertising and Creative Writing. Started taking guitar lessons. Became an assistant copywriter at a trade marketing DDB agency doing promos and activations. Graduated in Audiovisual Media and specialised in Scriptwriting. Sang in a garage band. Got a job in one of the most awarded agencies in Brazil. Studied OuLiPo and got fascinated with this idea of mathematicians and writers working together. The band broke up. Wrote my first novel and got published. Started learning the piano. Got better as a multitask copywriter. Created big campaigns that ran on prime time. Conceptualised and wrote for socials. Won pitches. Married the guitar player of the (RIP) band. Started freelancing. Helped set up the in-house creative team for one of the biggest digital banks in South America. Rescued a stray cat. Joined a pro-bono campaign against sexual harassment on public transport and had my piece selected as the face of the campaign, which was shared by the president herself and later led to a new law in Brazil. Started helping global agencies with transcreations. Studied the application of Lovecraft in cinema. Survived a pandemic. Released my second novel, this time independently. Quit my job at WPP as a senior copywriter for Meta and Budweiser and moved to the Netherlands with that guitar player, that cat, and four suitcases. Got a job at an AI-native agency. Went to my first borrel. Built campaigns blending technology and creativity. Started learning Dutch. Wrote an animated short film screenplay. Made the first interactive catwalk for Burberry. Had a baby. Cared much more about the people than the trophies, but still got some awards.
And now…
Now I might be even more curious about what's next in our industry and how we're going to elevate our craft and ourselves in the process.
Became a tad curious too? Find me at gabby.ramalho@outlook.com.