AZUL /// GUIDED CARNIVAL
In 2021, due to the Covid-19 pandemic, Brazilian carnival was cancelled for the first time in history. In a moment of stress and anxiety, people received the news with sadness and hopelessness. For Azul however, that was also a moment to keep dreams alive and to take millions to fly, but in a slightly different way.
On Spotify, we created 3 guided journeys headed to the Carnival of Sao Paulo, Recife and Salvador with an ease mood of meditation. Allied to binaural sounds, each track took passengers to an immersive 4D experience.
If you are a Portuguese guru, you can hear the tracks here. But if not, then just close your eyes and imagine you’re in a Duolingo lesson where there are no mistakes, only landscapes.
Fly to Salvador:
Fly to Recife:
Fly to São Paulo: