BURBERRY /// IMMERSIVE RUNWAY
Imagine building the first-ever immersive catwalk that allows users to shop the items on the spot, from the runway to the shopping bag in a snap? That’s what we did for Burberry’s iconic Innovation Day.
The experience was crafted using Unreal Engine together with different AI tools, creating not only a breathtaking outdoor environment but also allowing viewers to change outfits, models, weather conditions, and camera movement as they go. Everything was really (really!) tailor-made. And here’s what’s even cooler: the device that allowed people to control the catwalk’s settings with hand movements and gestures was also built in-house, right from scratch.
The experience was crafted using Unreal Engine together with different AI tools, creating not only a breathtaking outdoor environment but also allowing viewers to change outfits, models, weather conditions, and camera movement as they go. Everything was really (really!) tailor-made. And here’s what’s even cooler: the device that allowed people to control the catwalk’s settings with hand movements and gestures was also built in-house, right from scratch.