Gabriela Ramalho
Curious by nature. Copywriter because at least someone’s gotta have something nice to say. Storyteller who writes books and then keeps suspiciously quiet about them. Creative Lead as my taste is a little funny, and apparently that's the point.
BURBERRY /// IMMERSIVE RUNWAY
Imagine building the first-ever immersive catwalk that allows users to shop the items on the spot, from the runway to the shopping bag in a snap? That’s what we did for Burberry’s iconic Innovation Day.
The experience was crafted using Unreal Engine together with different AI tools, creating not only a breathtaking outdoor environment but also allowing viewers to change outfits, models, weather conditions, and camera movement as they go. Everything was really (really!) tailor-made. And here’s what’s even cooler: the device that allowed people to control the catwalk’s settings with hand movements and gestures was also built in-house, right from scratch.
The experience was crafted using Unreal Engine together with different AI tools, creating not only a breathtaking outdoor environment but also allowing viewers to change outfits, models, weather conditions, and camera movement as they go. Everything was really (really!) tailor-made. And here’s what’s even cooler: the device that allowed people to control the catwalk’s settings with hand movements and gestures was also built in-house, right from scratch.