Gabriela Ramalho
Curious by nature. Copywriter because at least someone’s gotta have something nice to say. Storyteller who writes books and then keeps suspiciously quiet about them. Creative Lead as my taste is a little funny, and apparently that's the point.
IPANEMA /// MOTHER'S DAY
Research show that mothers not only carry more weight when it comes to parental responsibilities, but they also are among the biggest victims when talking about the pressure for perfection. That’s why when Ipanema, a Grendene’s brand, briefed us for a maternity focused campaign, we decided to stand up together to say that the perfect mother is the one you’re able to be.
Besides a film, the project featured digital activations on social media and in podcast.