IPANEMA /// MOTHER'S DAY
Research show that mothers not only carry more weight when it comes to parental responsibilities, but they also are among the biggest victims when talking about the pressure for perfection. That’s why when Ipanema, a Grendene’s brand, briefed us for a maternity focused campaign, we decided to stand up together to say that the perfect mother is the one you’re able to be.
Besides a film, the project featured digital activations on social media and in podcast.