Gabriela Ramalho
Curious by nature. Copywriter because at least someone’s gotta have something nice to say. Storyteller who writes books and then keeps suspiciously quiet about them. Creative Lead as my taste is a little funny, and apparently that's the point.
NIVEA /// EMBRACE CARING
Inspired by an original poem, we developed the launch campaign for NIVEA DEOMILK in Brazil. To give movement to this story actress Paolla Oliveira and singer-songwriter Xenia França starred in an interactive film directed by Bob Wolfenson. The innovative approach allowed viewers to choose their own experience by selecting either the protection version or the care version, offering a personalized way to connect with the product's benefits.
The campaign strategy included a mix of traditional and digital media, featuring films for TV, YouTube, and other digital platforms, as well as exclusive content for social media to drive engagement and extend reach.