NIVEA /// LET YOUR SKIN BREATHE
The micellar water NIVEA MicellAIR Expert was about to make its debut in the Brazilian market. Our mission? Bring it to the digital world.
To introduce the product and highlight its main feature — removing even waterproof makeup — we took the offline campaign and gave it an internet-friendly twist with an exclusive Making Off. Or better yet, a Make Off.
But launching the product wasn’t enough. We also needed to educate consumers: how to use it, what it’s for, and all the extra benefits of MicellAIR Expert. Sounds dull, right? Not on our watch. We brought in our campaign star, Fernanda Souza, to lead a web series packed with humour, personality, and total YouTube vibes: MicelAHN???
Throughout the campaign, we kept our social channels buzzing with exclusive content and daily "breaths". The result? MicellAIR stayed in the spotlight and we delivered the best-performing campaign for NIVEA that year.